(If you need to be generic when you write a draft to help you get to the point, go ahead and do it. Write a lead that is only valid with your particular article and fits your brand’s voice. One of the biggest problems with leads I encounter is that they are so generic they could be swapped with other posts (within the brand and the industry), and no one would know the difference. HANDPICKED RELATED CONTENT: 37 Content Writing Examples and How-To Tips for Website Articles Didn’t I just write that? ![]() What’s it really about for the brand? (Inspired by Professor via Click To Tweet ![]() What’s it really about for the audience? 3.
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